by Sainsbury’s







About


In 2019 the report ‘Checking Out On Plastics’ by the Environmental Investigation Agency and Greenpeace identified Sainsbury’s as the UK supermarket with the worst approach to addressing plastic pollution. 

In light of this report, I designed a photographic guerilla marketing campaign to highlight the lunacy of Sainsbury’s packaging processes.





© Scott Connell Cameron 2021
All rights reserved.