‘The Famous Grouse Clubhouse’


To design the brand identity, spatial graphics and products for ‘The Famous Grouse Clubhouse’, the brand home of The Famous Grouse’s sponsorship campaign of The British & Irish Lions. The Famous Grouse Clubhouse launched at Murrayfield Stadium to over 16,500 fans. 


The concept of The Famous Grouse Clubhouse was created to celebrate the brand’s 30 years of heritage with the sport of rugby. It was also developed to help activate and amplify the strategic partnerships with The British & Irish Lions, Premiership Rugby and Glasgow Warriors.


Event Agency: YOURgb
CGI: Leith
Architecture: Great Brink
Photography: YOURgb

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