‘The Macallan Tasting System’



the problem


During whisky tastings, consumers quickly get confused with which Malt is which. To address this problem, I designed informative whisky glass toppers that sit on top of the glass before sampling and under the glass once sampled. The Macallan's design coordinates inspired this design; naturalness, craftmanship, and subtlety. The visual tasting system forms part of the Macallan Consumer Dinner Toolkit, a more extensive project completed with Edrington and YOURgb.

about


The Macallan was one of the first distillers in Scotland to be legally licensed. Since then they have built a reputation as one of the world’s leading single malt whiskies. The 485 acre Macallan Estate lies in an area of natural beauty and is farmed sensitively, in harmony with the environment.

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services


Graphic Design, UX Design






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